Premium X Users Can Now Hide Their Likes

X

X, formerly known as Twitter, has begun rolling out a new feature for Premium X users that lets them hide their likes. When users hide them, the Likes tab on their profile will only be visible to them. In addition, their Likes timeline will be hidden from X APIs. However, their individual likes on posts will still be visible.

Why it Matters: This option gives creators more privacy, which can be helpful in eliminating any potential backlash or controversy for liking certain posts. On the other hand, hiding likes can impact the discovery of other creators and content, as people often find insightful posts or threads by checking users' Likes tab. Regardless, this added customization can make Premium X more attractive for users who want the ability to keep their likes to themselves.