X Is Launching A YouTube-Like TV App

X
Written By Lindsey Gamble

X / X TV App

X (previously known as Twitter) is launching a dedicated video app for smart TVs. The app's interface resembles YouTube's, featuring an algorithm that showcases trending and popular videos, and AI-powered topics for a personalized viewing experience. It will offer cross-device compatibility and casting support, with no ads included at launch.

Why It Matters: X is advancing its goal of becoming a 'video-first platform.' While it has been gradually enhancing its video capabilities with new features, sharing ad revenue with creators, and forming content partnerships, investing in a TV app is its most significant step yet.

In the Living Room: X is among the many social media platforms extending their reach to larger screens in living rooms. This trend provides creators with new discovery avenues and platforms with new revenue streams like shoppable content and ads.


Lindsey Gamble http://www.lindsey-gamble.com
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