YouTube made Partnership Ads available to all advertisers, allowing brands to feature creator videos in their ad campaigns.

Patreon added membership gifting and discount features. Fans can gift memberships to others, while creators can gift memberships to their fans and offer discounts.

Threads expanded the rollout of Custom Feeds, allowing users to create custom feeds of topics and people they want to follow.

LinkedIn has added a "Breaking News" label to stories in LinkedIn News, the section of the app that highlights top stories.

Instagram is testing a new feature that allows users to reset the content recommendations they see across Explore, Reels, and Feed.

VSCO is launching VSCO Sites, a new feature that allows creators with a Pro Membership to create a portfolio website by combining their existing VSCO profile, photos, Galleries, and Blogs.

Perplexity has introduced Perplexity Shopping, a new e-commerce feature currently available to U.S.-based Perplexity Pro subscribers

Amazon has updated Inspire, its shopping feed.

Instagram has added a "Deactivated Accounts" category to users' following lists. Now, when users view their followers, they can tap this new option to see accounts that follow them but have been deactivated.

Instagram is removing the ability to follow hashtag

YouTube is rolling out Stickers on Shorts Ads.

Visa announced that it is officially recognizing creators as small businesses.