Visa Officially Recognizes Creators as Small Businesses, Offering Tools, Resources, and Products

Visa 

Visa announced that it is officially recognizing creators as small businesses.

As a result, creators will now have access to the same financial tools, resources, and products that were previously reserved for traditional small businesses. This includes access to capital through Visa Business Credit Cards, real-time payments via Visa Business Debit Cards, and savings on digital advertising through Visa’s SavingsEdge program.

Visa is also hosting its first-ever Creator Summit in Tokyo this month (November). The two-day event will focus on helping creators take the next step in their small business journey, offering resources, education, and networking opportunities.

Why It Matters: This move is a prime example of a legacy company acknowledging creators as a distinct and valuable consumer segment—one of my main predictions for 2024.

Visa’s efforts build on several years of deeper involvement in the creator economy through initiatives like Get P@id, a series where creators mentor others on monetization strategies.

The forthcoming Creator Summit also ties into a broader trend: more companies and organizations are hosting standalone events for creators, such as the White House’s Creator Economy Conference and Forbes and Walmart’s Creator Upfronts. Others are adding creator-focused tracks to existing conferences, including HubSpot’s INBOUND and CES 2025.

Visa’s announcement and Creator Summit are yet another sign that creators are being taken seriously—not just as individual entrepreneurs, but as a key driver of the modern economy.