LinkedIn Adds 'Breaking News' Label to Top Stories in LinkedIn News

LinkedInMicrosoft
Written By Lindsey Gamble

Lindsey Gamble / LinkedIn Breaking News

LinkedIn added a ‘Breaking News’ label to stories in LinkedIn News, the section of the app that highlights top stories. For example, a recent story about the Nasdaq featured a prominent ‘Breaking News’ label and a timestamp above it.

Why It Matters: This label helps LinkedIn draw attention to breaking news, encouraging users to engage with stories and share their own commentary immediately due to their timeliness. As platforms like Meta step back from news, LinkedIn has been doubling down on news and publisher content. The platform is also testing a News Banner at the top of mobile feeds, allowing users to click through to relevant stories, articles, and posts from publishers and journalists.

Whether it’s journalists, publicists, or creators sharing news-related content, LinkedIn should be a primary platform for this type of content. Not only is LinkedIn leaning into news content, but it’s also building features that surface it more effectively to users.

Lindsey Gamble http://www.lindsey-gamble.com
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