Instagram Is Allowing Users to Reset Their Content Recommendations Across Explore, Reels & Feed

Instagram / Refresh Start 

Instagram is testing a new feature that allows users to reset the content recommendations they see across Explore, Reels, and Feed. Once the reset is complete, Instagram will begin personalizing recommendations again, showing new posts and accounts based on users' interactions. Additionally, users will be able to review and unfollow accounts whose content they no longer wish to see.

Meta says the feature will roll out globally "soon."

Instagram / Fresh Start 

Why It Matters: Instead of relying on marking posts as "Interested" or "Not Interested" and waiting for gradual changes, users can now perform a full reset to receive a fresh set of recommendations. This can help combat "echo chambers," align the content they see with their evolving interests, and expose them to new creators. It’s similar to TikTok's Refresh the For You Recommendations feature and contributes to the growing trend of platforms giving users—especially teens—more control over their content experience.