The event gathered over a hundred top creators and industry professionals, including influencers with millions of followers, executives from companies bridging creators and brands, talent managers negotiating deals, and independent marketers slash creators like me. The diverse mix of attendees spanned various backgrounds and sectors within the ecosystem.

TikTok introduced TikTok Spotlight, a new solution for movie and TV studios. TikTok will identify and link relevant videos from creators—using hashtags, keywords, visual matching technology, and video performance—to dedicated landing pages for new movies and TV shows.

During Meta's Q2 earnings call, CFO Susan Li mentioned that over 50 percent of recommendations for Reels in the US are now from original posts.

Instagram is testing a new profile display format, with some users’ posts appearing as rectangles rather than squares on their grid.

Facebook has introduced a new training policy for first-time violators of its Community Standards. Creators who breach these standards for the first time will receive a notification to complete in-app educational training about the specific policy they violated.

LinkedIn has added Videos For You, a new section in the feed that suggests videos to watch.

YouTube is testing picture-in-picture ads for live streams.

YouTube is experimenting with a new integration with Google Gemini, the AI tool from YouTube’s parent company. I

LinkedIn has added the option for companies to amplify newsletters from creators via Thought Leader Ads — its iteration of Meta Partnership Ads and TikTok Spark Ads.

LinkedIn has updated the post menu. While the like and comment buttons remain, the Repost and Send buttons have been replaced with Share and Save buttons. The Share button now includes options for reposting, sending the post as a message, and copying the post URL. The Save button allows users to save posts directly from this menu.

Reddit will soon begin testing AI-generated summaries.

Instagram has added two new Notes features.