Instagram Adds Dedicated Notes Feed for Reels
Instagram has added two new Notes features:
Notes Feed in the Reels Tab: Users can now filter their Reels feed to view only Reels with Notes added.
Notes in the Activity Tab: The Activity tab now includes a section for Notes, enabling users to view the Notes they've left, similar to how they see their likes and comments.
Why It Matters: These updates create a central location for viewing Reels with Notes and for users to see their Notes activity. Despite mixed reactions to Notes on Reels and Feed posts, Instagram will likely continue focusing on Notes, as the format is popular with younger audiences.
Opportunities for Brands: As previously mentioned, Notes offers several benefits for creators. However, brands can also use Notes strategically, such as leaving temporary promo and discount codes on relevant posts to encourage purchases.
