Instagram Tests Displaying Rectangular Posts on Profile Grids
Diana Umana / Instagram
Instagram is testing a new profile display format, with some users’ posts appearing as rectangles rather than squares on their grid.
After users noticed this, Instagram head Adam Mosseri confirmed that the platform was testing a vertical profile grid during one of his recent Ask Me Anything sessions.
Why It Matters: Some creators seem to be unhappy with this change, particularly those who have carefully curated their profile aesthetics or adjusted Reel covers for the square format. While much content is consumed via the feed, recommendations, and direct messages, a creator’s grid appearance isn’t as critical in the greater scheme of things. Yet, as creators, we do value having control over our presence.
Given some of the early feedback, Instagram may either discontinue the test or offer users the option to choose between the new rectangular format and the traditional one.
