TikTok's desire for creators to share longer videos is no secret. But photos, too? Recently, TikTok has been making a greater push for creators to post photo content.

TikTok is beta-testing Digital Avatars, a new creative product with select advertisers.

TikTok has introduced casting support for TikTok content from phones or tablets. Under the 'Share' button on a video, users have the option to cast LIVE videos to Chromecast with Google TV or TVs with Chromecast built-in.

Peloton and TikTok have announced a new partnership that introduces a content hub on TikTok, called #TikTokFitness Powered by Peloton.

CapCut, the editing tool owned by TikTok's parent company, ByteDance, has introduced 'Long Video to Shorts,' a new tool enabling creators and marketers to create multiple short-form videos from one long-form, horizontal video with just one click.

TikTok rolled out an app update that enhances the viewing experience on tablets and foldable gadgets.

I break down eight key trends from this year, covering the evolution of the definition of a creator, the integration of AI across social media, tightened regulations for influencer marketing, and much more. I also dive into three of my predictions and big bets for 2024, including which social media platform will play a bigger role in influencer marketing.

Users are spending half of their time on TikTok watching content that's longer than a minute, according to TikTok in a new report by The Information.

As the new year approaches, the pressure is on to perfect those 2024 strategies—for yourself, your clients, and the brands you're championing. The key to success? Staying one step ahead of the trends that will shape the months to come.

TikTok has rolled out an in-app effect editor.

TikTok launched Add to Music App, a new feature allowing US and UK users to save songs they discover on TikTok to major streaming services such as Apple Music, Amazon Music, and Spotify.

TikTok announced Out of Phone, a new out-of-home (OOH) solution, enabling advertising partners and brands to display TikTok content across screens in real-world settings.