LinkedIn has launched Sponsored Newsletter Articles to allow companies to amplify their LinkedIn newsletters as paid media ads, targeting objectives such as brand awareness and engagement.

LinkedIn is expanding Newsletter access, allowing all users to publish one.

LinkedIn launched the Wire Program in beta. The program allows brands to run in-stream video ads on publisher content. It is currently being tested with publishers like Bloomberg, Business Insider, NBCUniversal, and The Wall Street Journal. Publishers will have a 50-50 revenue split with LinkedIn.

LinkedIn is adopting Coalition for Content Provenance and Authenticity (C2PA) standards, to identify AI-generated content

LinkedIn recently added Unique Views as a metric for posts, articles, and video performance.

LinkedIn has added a 'Subscribe to Newsletter' call-to-action (CTA) option for Custom Buttons.

In a recent post on its LinkedIn Guide for Creating account, LinkedIn stated that commenting once a week can triple users' profile views.

Previously, there wasn’t a specific designation for the viewers that showed up under 'Influencer on LinkedIn.' However, this week, when I visited my profile visitors with this filtering option, these visitors now have a designation such as ‘Top Voice’ or ‘senior leader.’

LinkedIn has introduced two new advertising solutions: LinkedIn CTV Ads and LinkedIn Live Event Ads, aimed at helping advertisers connect with key B2B audiences.

LinkedIn has introduced messaging for Pages. When organizations enable this feature, users can message their Pages via a button at the top of the Page.

LinkedIn is beta-testing a dedicated short-form video experience. This includes a new video tab in the app's navigation bar, which moves the Post tab next to the search bar. Tapping on the Video tab directs users to a vertical, full-screen feed of short-form videos. Like other short-form video experiences, there are buttons to like, comment and share the videos on the right side. Users can also click ‘See More’ to view the post caption.

LinkedIn has expanded the capabilities of its Thought Leader Ads.