LinkedIn Broadens B2B Advertising Offerings with LinkedIn CTV Ads & LinkedIn Live Event Ads
LinkedIn has introduced two new advertising solutions: LinkedIn CTV Ads and LinkedIn Live Event Ads, designed to help advertisers connect with key decision-makers throughout the purchasing journey.
CTV Ads enable advertisers to display ads in long-form content and episodic content across streaming publishers, devices, and smart TVs. These ads can appear at different points in a long-form video and are targeted at logged-in LinkedIn members using LinkedIn's first-party data.
LinkedIn has also partnered with NBCUniversal for LinkedIn Premiere, a managed offering that allows advertisers to reach viewers through NBCUniversal's premium streaming content on CTV.
For advanced audience measurement and brand lift studies, LinkedIn has partnered with iSpot and Kantar.
Live Event Ads allow brands to advertise their live events before, during, and after they occur. These ads are shown in the LinkedIn feed and draw attention to key event details.
Why It Matters: These new additions are part of LinkedIn's focus on enhancing its B2B advertising services. CTV Ads engage audiences while they stream content, enabling brands to reach their target audience beyond the platform.
Live Event Ads, conversely, boost awareness and registration for virtual events on LinkedIn.
CTV Ads and Event Ads complement other new B2B marketing solutions like Thought Leader Ads and Sponsored Articles. These solutions provide brands with diverse ways to connect with decision-makers at various stages of the B2B purchasing journey which can often be long.