Blog
LinkedIn Launches Sponsored Newsletter Articles for Companies to Run Their Newsletters as Paid Media Ads
LinkedIn has launched Sponsored Newsletter Articles to allow companies to amplify their LinkedIn newsletters as paid media ads, targeting objectives such as brand awareness and engagement.
Spotify Launches Comments for Podcasts for Two-Way Interaction
Spotify launched Comments for podcasts, allowing listeners to leave comments on episodes. Creators can like and respond to comments, enable or disable them, and approve which ones are displayed.
Unpacking Instagram’s Focus on Sends Per Reach: A Timeline, Why It Matters, and Tips for Creators & Brands
You've likely heard phrases like 'sends per reach' or 'send rate' if you’ve been paying attention to Instagram recently. Adam Mosseri, Instagram's head, has been discussing this metric more frequently. If you’re unfamiliar with it, it's the rate at which people see your content and share it via direct messages (DMs).
Meta Updates AI Label After Backlash
Meta updated its AI label to ‘AI Info’ from ‘Made With AI’ following feedback and frustration from creators. This change addresses concerns, especially among photographers, who found their posts labeled 'Made With AI' when using basic editing tools, due to Meta’s adoption of industry standards like C2PA to identify AI usage.
Instagram Tests Recent Highlights Feature
Instagram is experimenting with Recent Highlights, showcasing Story Highlights from followed accounts between feed posts.
YouTube Improves Erase Song Tool for Creators
YouTube has updated its Erase Song tool with an AI-powered algorithm to accurately detect and remove copyrighted content.
Twitch Expands Stories with Video Feature
Twitch has expanded its Stories feature to include videos up to 60 seconds long.
Amazon Restricts Use of Music in Shoppable Videos for Creators Ahead of Prime Day
Amazon updated its guidelines for its Influencer Program. One of the biggest updates is the restriction on the use of music in shoppable videos, such as those on its TikTok-like Inspire feed and Storefronts.
Mastodon Adds Clickable Author Bylines to Boost Journalists' Cross-Platform Presence
Mastodon, an X alternative, has added an author byline feature. Some links shared on the platform will include a clickable author byline that links to the author’s associated fediverse account, which could also be Threads, Flipboard, or other decentralized platforms. Initial websites that will implement this are The Verge, MacStories, and MacRumors, but news organizations can request access.
A Look At Key Trends On Threads As It Turns One & Hits 175 Million Users
As Threads approaches its one-year anniversary (July 5th) and now has over 175 million users, Meta collaborated with Wakefield Research to delve into how users engage with the text-based app and social media overall.
TikTok Announces Deals For You Days Shopping Event to Take On Amazon Prime Day
TikTok has announced Deals For You Days, a US shopping event scheduled for next month.
Instagram Tests Public Share Counts As Send Rate Becomes A Priority Metric
Instagram is testing the display of public share counts on posts.