TikTok Announces Deals For You Days Shopping Event to Take On Amazon Prime Day

TikTok / Amazon

TikTok has announced Deals For You Days, a US shopping event scheduled for next month.

The Details:

Starting on July 9th, brands such as L'Oréal Paris, Maybelline New York, NYX Professional Makeup, Our Place, Too Faced, Zwilling USA, and more will offer exclusive discounts on fashion, beauty, backyard entertainment, and other products through TikTok Shop.

Brands and creators will participate in content challenges through short-form videos and live streams, showcasing products, highlighting deals in real-time, and engaging with viewers.

TikTok to Rival Amazon:

TikTok’s shopping event will rival Amazon Prime Day (as predicted here), set for July 16th and 17th. With social commerce a major focus for TikTok, this event has the potential to significantly increase adoption of TikTok Shop.

While Amazon Prime Day is expected to be another record-breaking event, TikTok can divert some attention due to its strength in creators and content, which are playing an increasingly important role in how consumers discover and shop.

However, it will take time, as Amazon has a significant head start and a strong infrastructure. Yet, in the short term, TikTok could impact some of Amazon’s business, particularly with demographics like Gen Z. Amazon is aware of this, which is why it too has been investing in more social media-like features, such as the TikTok-like Inspire feed.

What It Means for Creators:

With Amazon, Walmart, Target, Best Buy, and now TikTok all hosting summer shopping events, creators have more opportunities to earn through affiliate commissions and paid brand collaborations. These companies not only need to provide the best deals for shoppers but also the best money-making opportunities for creators to entice them to invest in their particular shopping event. This rings especially true as creators can spend weeks gearing up for events like Prime Day to maximize their revenue.