Instagram is considering launching a standalone app for Reels, according to The Information.

In a recent video, Instagram's Adam Mosseri explained how the algorithm weighs watch time, addressing a user’s question about the “sweet spot” for watch time percentage and whether longer videos are penalized.

Instagram is rolling out Testimonials, a new type of Partnership Ad. Initially tested last year, these are text-only endorsements by creators that appear in ads.

Instagram introduced a handful of new updates for Direct Messages (DMs). They are:

Facebook has updated its storage policy for Live Videos.

Instagram is testing a new down arrow button next to comments, which has been spotted by a few users and more recently, confirmed by Instagram head Adam Mosseri.

After revealing the feature as part of a number of updates to profiles, Instagram is officially rolling out the ability for users to customize their thumbnails.

In response to a question about editing tools for Instagram during a recent AMA, Instagram head Adam Mosseri revealed that new creative editing features will first be tested in the upcoming Edits app.

Threads is now showing new Recent and Popular Topics options for search.

Meta has begun testing ads on Threads, allowing select brands in the US and Japan to extend their Meta ad campaigns to the platform.

After courting TikTok creators, Meta is doubling down with new Instagram Insights updates for Reels.