Meta announced several AI-powered tools at IAB NewFronts 2024, including a new tool to predict which organic branded content will perform best as Partnership Ads.

Instagram introduced a range of new Subscription features.

Instagram is phasing out Flipside, its 'Finsta' feature.

Threads is currently testing post-archiving. Users have the option to manually archive individual posts or set them to automatically archive after a certain period.

Meta has rolled out its AI assistant, Meta AI, across Instagram, Facebook, WhatsApp, Messenger, and its own dedicated website.

Instagram is currently testing a redesign for Story Highlights.

Threads has introduced an updated viewing experience for Instagram Reels on mobile devices.

Threads is testing an invite-only bonus program that compensates creators based on the performance of their posts and/or the number of posts they create.

Instagram has added the ability for users to mention specific contentin carousel posts when commenting. To do this, users can use the "@" symbol followed by the number corresponding to the placement of the photo or video in the carousel, and then type out their comments.

Threads is testing swipe gestures. By swiping right on a post to like it, or left to show disinterest, users can help train their algorithms and influence what appears on their For You feed over time.