Instagram is Phasing Out Its Flipside Feature
Instagram is phasing out Flipside, its 'Finsta' feature. According to an in-app notification:
As of May 24th, the feature will be discontinued.
All Flipside posts and Stories will be stored in users' archives, with an option to publicize them.
Users can also download their posts from the Accounts Center until August 25th.
Why It Matters: Flipside, the latest feature to be added to the social media feature graveyard, had a lot of upside. It provided younger users with a space for private sharing and offered creators and brands opportunities to deepen their connection with followers. Given the overlap between 'Close Friends' and Flipside, it's understandable why it's being phased out.
Features Come Fast, But Go Faster: It's becoming increasingly common for new features to disappear as quickly as they appear. Platforms typically reward early adopters, so it's generally beneficial to use features when available. However, the frequent phasing out of new features will make creators and brands question the effort going forward.
