Threads Adds a Video Player for Instagram Reels

Lindsey Gamble / Threads

Threads has added an updated viewing experience for Instagram Reels on mobile devices. Users will now encounter a video player for Reels within Threads, replacing the previous link preview. Plays generated on Threads will contribute to the total Reels plays on Instagram.

Why It Matters: By enabling direct consumption of Reels, Threads enhances the viewing experience, eliminating the need for users to navigate to Instagram to watch videos.

Integrating plays from Threads into the overall play metric provides creators an additional avenue to increase views for their Reels content.

Brands can further optimize their Reels-focused influencer marketing campaigns by incorporating a deliverable for creators with a Threads presence also to share their sponsored content to Threads.