Instagram Tests Redesign of Story Highlights

Sunfwer / Instagram

Instagram is currently testing a redesign for Story Highlights. The new design features larger, vertical rectangles with rounded edges instead of smaller circular covers, with the highlight name integrated into the cover.

Why It Matters: While customizing Story Highlights covers used to be popular, this practice has waned in recent years. However, with this redesign, creators may put more effort into curating Story Highlights and customizing covers, especially those who use them to organize different types of content, including affiliate links, as they will be more prominent for profile visitors.

“Regardless of all the complaints, I personally like this update as it feels way easier to get an insight into the highlights. The previous format felt too small and noisy, so this is definitely refreshing,” Sunfwer, an art and lifestyle creator with 433K followers on Instagram, shared with me.