Meta Brings Its AI Assistant To Its Core Apps

Meta

Meta has rolled out its AI assistant, Meta AI, across Instagram, Facebook, WhatsApp, Messenger, and its own dedicated website. Accessible via the search bar, it features Meta’s most advanced Large Language Model (Llama 3).

In addition to its previous capabilities, such as providing recipe suggestions or serving specific types of Reels, it now offers responses using real-time web information.

Other updates include the integration of the assistant into Facebook's feed, allowing users to request additional details about a post. Plus, Meta's text-to-image generator, Imagine, has been updated for use on WhatsApp and the web. Users can witness their images being generated and evolving in real-time as they type their prompts.

Why It Matters: Meta takes another significant step in bringing AI experiences to its entire ecosystem, further advancing the intersection of AI and social media.

With Meta AI, users can obtain answers to questions, discover ideas for activities, explore content across Meta’s apps, create images, and much more, all from the convenience of the apps they already frequent. With the most powerful LLM, Meta is better positioned to compete with OpenAI and Google.