Instagram Introduces New Subscription Features To Help Creators Grow & Sustain Their Subscriptions
Instagram introduced a range of new Subscription features:
Story Teasers: Allows non-subscribers to see when creators have posted subscriber-only content and give them the option to subscribe.
Guidance Tools: Highlights best practices, case studies, and successful subscription creators for inspiration.
Subscribe-Sticker Taps: Shows the number of people who have tapped on the Subscribe sticker in stories.
Screenshot & Screen Recording Prevention: Prevents screenshots and screen recordings of exclusive content.
Why It Matters: These updates equip creators with new ways to grow and sustain their Subscriptions. It comes as Subscriptions surpass the 2 million mark, a notable increase from one million in November.
Subscriptions for Short-Form: Despite the challenge for creators to persuade followers to pay for short-form content, platforms are intensifying their efforts to help creators monetize it. TikTok made its subscription feature available to non-LIVE creators, while YouTube recently launched Member-Only Shorts.
