Threads Is Testing An Invite-Only Bonus Program To Incentivize Creators

Threads

Threads is testing an invite-only bonus program that compensates creators based on the performance of their posts and/or the number of posts they create. However, not all posts are eligible for bonuses. These include branded content posts and posts with watermarks from third-party apps.

Why It Matters: Threads aims to drive its next phase of growth by offering cash incentives to creators, a strategy similar to what it has done for Facebook and Instagram. Given its invite-only nature, it might be targeting specific creators based on content that performs well on Threads or fills content gaps on certain topics.

Programs like these tend to yield mixed results. They often start as lucrative opportunities when platforms entice creators, but can lead to backlash if terms are altered or programs are discontinued. Therefore, creators should consider this as a short-term revenue stream, not a long-term opportunity.