Instagram is making Sharing to Reels available to all developers, enabling people to share video content to Instagram Reels directly from third-party apps.

Meta has recently introduced a range of new features for Reels ads in anticipation of the holiday season.

Instagram is preparing to launch another highly requested Threads feature – trending topics.

Meta has announced that it has begun rolling out its first generative AI features for ad creatives in Ads Manager, which are expected to be available to all advertisers by next year.

Instagram will host focus groups with creators for Threads this month, according to The Information.

Instagram has introduced a Following feed for Reels on the Reels tab.

Threads has rolled out two new features.

Instagram has added a Share to Feed toggle for some users during the post-creation process.

Instagram has rolled out a new Audience option for users in the UK, allowing them to share their Feed Posts and Reels with either everyone or exclusively with individuals on their Close Friends list.

Instagram is exploring the possibility of allowing creators to share Reels up to 10 minutes long, as revealed by reverse engineer Alessandro Paluzzi's initial findings.

Meta has begun testing keyword search for Threads, allowing users to search for posts using keywords.

Instagram is currently piloting a new feature that allows creators with public accounts to share comments from any public feed post or Reel to their Stories.