Instagram's New Feature Allows Creators to Share Comments to Stories
Instagram is currently piloting a new feature that allows creators with public accounts to share comments from any public feed post or Reel to their Stories. Creators who have access to this feature can simply swipe on a comment they wish to share and tap the "Add to Story" icon. The comment will then appear alongside the original post or Reel.
Creating Stories is as simple as updating a photo or a video to the Story section of your Instagram. One quick tool you can use to add some flair to your Stories is Adobe's free Instagram Story Maker tool, which can help you design your Stories with simple and effective graphics.
Why it Matters: This feature provides creators with the opportunity to highlight interesting and engaging comments, serving as a tool for rewarding and recognizing fans, conducting ad hoc Q&A sessions, and more.
Comments, particularly those left on short-form videos like Reels and TikTok, can sometimes be more captivating, entertaining, or engaging than the posts themselves. Given the various ways creators can respond to, highlight, and craft content around comments, comments have evolved into a content format in their own right.
Instagram's latest feature is just one of many comment-related features recently launched, which foster audience interaction and engagement and offer a low-effort method for generating content. Another notable example is YouTube enabling creators to respond to fan comments with Shorts.
