Meta Introduces Highly-Requested Keyword Search Feature for Threads

Meta has begun testing keyword search for Threads, allowing users to search for posts using keywords.

Currently, this test is limited to Australia and New Zealand, but Meta has plans to expand the search feature to other English-speaking countries soon and then support other languages afterward. The company also expressed its commitment to refining the search experience based on community feedback

Why it Matters: Keyword search fulfills another demand from users and comes just a week after Meta introduced a web version of the app, which was also eagerly awaited. While access to the feature is currently limited, it represents a significant step forward for Meta.

Users will now be able to use keywords to discover more content that aligns with their interests, enhancing content discovery for both consumers and creators. With two highly requested features now available, it will be interesting to observe whether these additions result in increased user engagement in the coming weeks

Meta has also been testing various strategies to boost Threads adoption, such as encouraging Instagram users to create Threads accounts and suggesting Threads accounts to follow in the Instagram feed.