Instagram Introduces Following Feed for Reels
Instagram has introduced a Following feed for Reels on the Reels tab. To access it, users can simply tap "Reels" in the upper left corner and select "Following" from the dropdown menu. This new feed displays Reels exclusively from the accounts they follow, with the most recent posts appearing at the top.
Why it Matters: Until now, Instagram only offered a personalized Reels feed, which included a mix of content from followed accounts and recommendations.
The addition of the Following feed now provides users with the choice to exclusively view Reels from accounts they follow, akin to the TikTok experience. Personalized recommendations have played a pivotal role in the success of short-form video experiences, but Instagram users often prefer to see content from their followed accounts. This update addresses that preference.
