Instagram has rolled out a new Audience option for users in the UK, allowing them to share their Feed Posts and Reels with either everyone or exclusively with individuals on their Close Friends list.

Instagram is exploring the possibility of allowing creators to share Reels up to 10 minutes long, as revealed by reverse engineer Alessandro Paluzzi's initial findings.

Meta has begun testing keyword search for Threads, allowing users to search for posts using keywords.

Instagram is currently piloting a new feature that allows creators with public accounts to share comments from any public feed post or Reel to their Stories.

Threads has rolled out its highly requested web experience, allowing users to access the text-based platform from their desktops and laptops.

Meta has expanded its Ad Library to include Branded Content.

Instagram has added new features to Reposts on Threads.

According to a recent post by Meta CEO Mark Zuckerberg, more features are on the way, including "search and web,” which will be available in the coming weeks.

According to the Financial Times, Meta plans to release AI-powered chatbots in September.

These labels will be displayed on content that was created or modified with AI, such as AI tools that generate text, images, and videos from text descriptions.

Threads launched several new features, including the highly requested Following feed that displays posts from users' followed accounts in chronological order.

Instagram has been reaching out to talent management agencies via email to help get their creator clients on Threads.