Instagram Developing Labels to Disclose AI-Generated Content

Instagram is currently developing labels to disclose AI-generated content, as discovered by developer Alessandro Paluzzi. Labels will be displayed on content that was created or modified with AI, such as AI tools that generate text, images, and videos from text descriptions.

Many creators are utilizing AI to produce content, and it's getting increasingly hard to distinguish due to the rapid progress of these tools. As a result, disclosure tools are becoming crucial to ensure transparency. A few months ago, reports emerged about TikTok developing a similar tool, along with its updated guidelines on AI content.

In the future, expect to see most platforms eventually implement tools for disclosing AI-generated content. These will be similar to those that already exist for ads and branded content. I also anticipate that there will be ways for users to filter AI-generated content versus content produced entirely by humans. The reason? An influx of AI content in the next few years is likely to make more people gravitate toward content created by humans that they deem more trustworthy.