Instagram now allows users to comment on Stories, with those comments visible to other viewers.

Instagram has introduced several new text-based creative tools. For Reels and Stories, users now have access to expanded fonts, effects, and animations, along with a simplified text tool. For Photos and Carousels, users can now add text and layer images using stickers.

Instagram is testing a vertical profile grid format, displaying posts as rectangles instead of the traditional square format. This change was initially discovered by several creators, and Instagram head Adam Mosseri later confirmed the test during a recent Ask Me Anything session.

Instagram has launched Music on Profile, allowing users to add a 30-second song clip to the bio section of their profile via a new "Music" option in "Edit Profile." Profile visitors can play and pause the track, and users can save and set the song to their own profiles.

Threads has rolled out Custom Feeds for both desktop and mobile. Users can choose from hashtags, keywords, and profiles to create feeds, which they can also name. Once saved, the feed will appear in the Your Feeds section, alongside other feeds like Following, Liked, and Saved.

Instagram is experimenting with a new Full-Screen mode for Reels for some users.

Instagram now allows users to add up to 20 photos, videos, or mixed media in Carousel Posts, doubling the previous limit of ten photos or videos.

Meta has announced updates for the Threads desktop experience for creators and brands.

During Meta's Q2 earnings call, CFO Susan Li mentioned that over 50 percent of recommendations for Reels in the US are now from original posts.

Instagram is testing a new profile display format, with some users’ posts appearing as rectangles rather than squares on their grid.

Instagram has added two new Notes features.

Instagram has announced a big change to Insights: Views will now be the primary metric across all formats—photos, Carousels (which can now be up to 20 photos or videos), Reels, Stories, and Live. This update will apply to both organic and boosted posts featuring these formats.