Instagram Channels MySpace With New Music on Profile Feature

Instagram / Music on Profile 

Instagram has launched Music on Profile, allowing users to add a 30-second song clip to the bio section of their profile via a new "Music" option in "Edit Profile." Profile visitors can play and pause the track, and users can save and set the song to their own profiles.

The feature launched in partnership with pop singer Sabrina Carpenter, who used it to share an exclusive teaser of her new song "Taste," which was available only on her profile until her full album dropped today (August 23rd).

Why It Matters: This feature brings a touch of 2000s MySpace nostalgia, allowing users to express themselves through music by showcasing their favorite songs on their profile.

Teaming up with Carpenter for her new release also highlights the benefits for artists. It provides a platform to promote their upcoming songs through Instagram and encourages fan-generated content. As an Instagram exclusive, it can drive user engagement as fans flock to the platform to hear songs before they hit streaming services or other platforms like TikTok.

TikTok has been a go-to social platform for music discovery and aims to maintain that position with several new initiatives launched in recent months. However, Instagram has been increasing its presence in the music space, launching Add Yours Music stickers and adding music in Notes and video Carousels, suggesting it might be looking to make a deeper impact.