Why Instagram Story Highlights Are Moving to the Profile Grid & What it Means for creators & Brands
Instagram is testing an updated profile experience that moves Story Highlights to the main profile grid, starting today (November 19th). Highlights will also have their own dedicated tab, similar to Reels. Users can edit their Highlights, choose where they appear, and remove them from the main profile grid if desired.
Threads Expands Custom Feeds to Help Users Curate Content Tailored to Their Interests
Threads expanded the rollout of Custom Feeds, allowing users to create custom feeds of topics and people they want to follow.
Instagram Is Allowing Users to Reset Their Content Recommendations Across Explore, Reels & Feed
Instagram is testing a new feature that allows users to reset the content recommendations they see across Explore, Reels, and Feed.
Instagram Adds 'Deactivated Accounts' Category to Identify Inactive Accounts That Follow Users
Instagram has added a "Deactivated Accounts" category to users' following lists. Now, when users view their followers, they can tap this new option to see accounts that follow them but have been deactivated.
Instagram Is Getting Rid of the Ability to Follow Hashtags
Instagram is removing the ability to follow hashtag
Instagram Debunks the Myth That It Penalizes Sponsored Content
In a recent video, Instagram head Adam Mosseri confirmed that Instagram doesn’t downrank sponsored content—posts tagged with the Paid Partnership label.
Instagram is Showing Recent Story Highlights Within the Native Stories Experience
Instagram has started showing recent Story Highlights within Stories.
Instagram Spotted Testing a Dedicated Tab for Story Highlights on the Profile Feed
Instagram is moving Story Highlights to their own dedicated tab on user profiles, according to screenshots shared by a Reddit user.
Instagram Now Allows Posts with GIFs & Stickers to Be Boosted
Instagram announced updates for boosted posts.
60 Percent of Instagram Reels Recommendations in the US Are Original Posts
Out of the Instagram Reels recommended to users in the US, 60% come from original posts, as revealed by Meta in its Q3 2024 Earnings Call.
Instagram Reveals It Adjusts the Quality of a Post Based on Performance
In a recent AMA, Adam Mosseri revealed that the platform will adjust the quality of Reels, Stories, and Photos, based on performance and network conditions, such as slow Wi-Fi.
Meta Introduces Educational Resources for Threads to Help Creators Grow on the Presence
Meta has introduced a new hub featuring educational resources for Threads, which include best practices, data-backed tips, and content examples for creators.