Instagram Now Allows Up to 20 Photos or Videos in Carousels

Instagram / Carousels 

Instagram now allows users to add up to 20 photos, videos, or mixed media in Carousel Posts, doubling the limit of 10 photos or videos.

Why It Matters: This update gives creators and brands more space to showcase their creativity and tell stories. While a 20-frame carousel might seem excessive, it offers a way to increase reach and engagement, as new frames may appear in users' feeds, boosting interaction.

In recent months, Instagram has introduced several updates to Carousels, including support for various photo dimensions, text overlays, music, and an easier way to reorder frames. Additionally, some Carousel content now appears in the Reels feed, providing users a new avenue to reach broader audiences.

These updates make Carousels more similar to TikTok’s Photo Mode feature, which TikTok launched as a standalone app a few months ago.