Threads Rolls Out Custom Feeds for a More Personalized Content Experience

Threads / Custom Feed 

Threads has rolled out Custom Feeds for both desktop and mobile. Users can choose from hashtags, keywords, and profiles to create feeds, which they can also name. Once saved, the feed will appear in the Your Feeds section, alongside other feeds like Following, Liked, and Saved.

Why It Matters: Custom Feeds allow users to create feeds that are uniquely tailored to their interests and passions. This helps them stay up-to-date with the people and content they want to see, rather than sifting through algorithmic feeds or going directly to people’s profiles. This feature can benefit those who want to use Threads for news and timely content.

Custom Feeds bring another X-like experience and continue to improve Threads as a product. Other recent notable updates for Threads include content planning and insights tools and a new Media tab on profiles.