When you visit a brand’s eCommerce website, you typically shop by product categories. However, this can often overwhelm consumers, making it difficult to find personalized recommendations that resonate with their interests. Thankfully, that’s changing.

In a letter, YouTube CEO Neal Mohan outlined the platform's focus areas for 2024.

Pops offers a five-week program with various perks for creators, including best practices for using Threads, previews of upcoming features, a weekly newsletter that curates reality TV and pop culture trends, challenges with special prizes, the ability to chat with other program participants, and more.

Instagram will host focus groups with creators for Threads this month, according to The Information.

One company that wants to support creators through community is Canopy, by providing a safe space for creators to share their knowledge and insights, ask questions that everyone is thinking about, and advance their careers.

Boston University has launched the Terrier Creator Program, a new initiative that allows undergraduate and graduate students to create original content for the university's official Instagram and TikTok accounts.

Instagram has been reaching out to talent management agencies via email to help get their creator clients on Threads.

TikTok is reportedly incentivizing creators to use its e-commerce platform, TikTok Shop.

TikTok has announced that it is expanding access to its Series feature, which enables creators to monetize their content by placing it behind a paywall.

Big Room is an AI-powered tool that automatically converts horizontal video content into vertical video, perfect for sharing on platforms like TikTok, Instagram Reels, YouTube Shorts, and more.

TikTok and IMDb are collaborating on a new feature that allows creators in the US and UK to link their videos to a movie or TV show's IMDb page.

Jack In The Box is searching for a streamer to be the face of the brand on Twitch via its new virtual avatar, Gamer Jack.