YouTube’s 2024 Priorities Are Creators, AI, Television, and Subscriptions
YouTube
In a letter, YouTube CEO Neal Mohan outlined the platform's focus areas for 2024. Here are some of the key takeaways:
AI-Powered Tools for Content Production: YouTube plans to introduce more AI-powered tools to assist creators in content production, focusing on Shorts. Its short-form video experience is now generating over 70 billion daily views and has seen a 50% year-over-year growth in channels uploading Shorts.
Expanding Monetization Opportunities: YouTube aims to expand monetization opportunities for creators, building on the 3 million channels already enrolled in the YouTube Partner Program and the $70 billion disbursed to creators, artists, and media companies in the past three years. Additionally, the platform is working with policymakers to validate creators' careers by including them in labor data.
Growing Television Viewership: YouTube has seen substantial growth in television viewership, with audiences spending over 1 billion hours each day watching YouTube content on their TVs. Notably, creators with content primarily viewed on TV have experienced an increase of over 400%.
Expansion of Subscription Business: It also plans to expand its subscription business, which currently boasts over 8 million subscribers for YouTube TV and a combined total of 100 million subscribers for YouTube Music and Premium.
Why It Matters: YouTube's priorities remain aligned with its focus areas from 2023, aiming to empower creators with new tools and revenue-driving opportunities while expanding their reach beyond mobile devices and computers
The growing popularity of Shorts and YouTube on television underscores the importance for creators to invest in YouTube's short-form video experience alongside long-form content. Additionally, optimizing content for larger screens becomes increasingly important as the consumption of creator content on TVs and other bigger screens becomes more prevalent.
