Roblox is partnering with e-commerce platforms, starting with Shopify, to enable creators and brands to sell physical merchandise directly from their digital experiences.

Roblox has revealed that its creators earned over $800 million since the beginning of last year, with $182 million earned in the first quarter of this year.

Roblox is empowering creators in its UGC Program with the ability to create Limiteds, which are exclusive digital creations available in limited quantities.

Forever 21 joined forces with Virtual Brand Group, a metaverse creation company to build a fashion retail experience on Roblox featuring creator-designed merch and stores.