When you visit a brand’s eCommerce website, you typically shop by product categories. However, this can often overwhelm consumers, making it difficult to find personalized recommendations that resonate with their interests. Thankfully, that’s changing.

Kohl's launched The Influencer Shop, a collection of creator storefronts featuring influencers such as Dani Schaffer, Gerald Fluellen, Candace Smith, and Liz Webber, just in time for holiday shopping.

Kohl's has launched "The Influencer Shop," a collection of creator storefronts featuring influencers such as Dani Schaffer, Gerald Fluellen, Candace Smith, and Liz Webber.