That’s a problem Alchemy wants to solve. The fintech company, founded by Isaac Wagschal, announced the launch of a $100 million fund designed to provide creators with upfront payments based on projected future earnings. Since January, it has already paid out millions to creators

One company that wants to support creators through community is Canopy, by providing a safe space for creators to share their knowledge and insights, ask questions that everyone is thinking about, and advance their careers.

ForceBrands, a staffing and recruitment firm, has launched CreatorForce. This new solution focuses on hiring for creator and celebrity brands across various functions, including sales, marketing, operations, finance, human resources, and administration.

In 2023, my big bets are LinkedIn becoming a bigger platform for creators, more companies hiring creators as full-time employees, and generative AI disrupting the creator economy.

According to a new "code of conduct" for influencers published by the National Radio and Television Administration and the Ministry of Culture and Tourism, influencers who share content about certain topics, such as law, medicine, and finances, must hold a corresponding talk qualification

Five predictions for what will happen in the influencer marketing and creator economy space in 2022.