Kajabi has powered over $8 billion in creator revenue by helping creators build, distribute, and monetize their businesses—all in one place.

The event gathered over a hundred top creators and industry professionals, including influencers with millions of followers, executives from companies bridging creators and brands, talent managers negotiating deals, and independent marketers slash creators like me. The diverse mix of attendees spanned various backgrounds and sectors within the ecosystem.

I break down eight key trends from this year, covering the evolution of the definition of a creator, the integration of AI across social media, tightened regulations for influencer marketing, and much more. I also dive into three of my predictions and big bets for 2024, including which social media platform will play a bigger role in influencer marketing.

One company that wants to support creators through community is Canopy, by providing a safe space for creators to share their knowledge and insights, ask questions that everyone is thinking about, and advance their careers.

A recent study by Unilever and The Behavioural Insights Team found that influencers have the most significant impact on people's sustainable choices.

Jimmy Donaldson, better known as MrBeast, and East Carolina University are partnering on a credential program to prepare students to work in the creator economy.

Five predictions for what will happen in the influencer marketing and creator economy space in 2022.