MrBeast & East Carolina University Partner For a Credential Program To Prepare Students To Work In The Creator Economy

Source: YouTube

Jimmy Donaldson, better known as MrBeast, and East Carolina University are partnering on a credential program to prepare students to work in the creator economy.

As the most subscribed YouTuber and employer of over 250 full-time/contract workers across his businesses and charities (MrBeast Burger, Feastables, Beast Philanthropy), there isn't a better person to lead the charge.

What The Credential Program Entails

With the program, MrBeast, key players on his team, other notable YouTubers, and ECU academicians will develop a curriculum that will meet the demands of the growing creator economy for highly skilled workers. Accessible online and also open to those who don't currently attend ECU, program courses will focus on preparing students for entry-level positions like camera work, editing, analytics, and more at creator-led businesses.

A Need For Creator Support Talent

Becoming a creator is a growing career path. There is an increasing need for people who can support creators, from videographers to content strategists to business operators.

Although many people want to work for their favorite creators, many might not have the necessary skill set. By offering this program, MrBeast, ECU, and Co. will help empower those interested in creator economy careers with the foundations to contribute meaningfully to a creator-led business.

Many creators today hire talent to work for them, but training them can take up to a year. This limits a creator's ability to take advantage of business opportunities and grow at the pace they want. With the creator economy evolving quickly, the ability to move fast is critical. A program of this kind can create a pool of talent that can onboard and ramp up much faster, which is beneficial to both the creator and the employee.

Disrupting Higher Education

ECU isn't the first college or university to offer creator economy-related courses. But it's notable because it's one of the first that caters to people who want to work behind the scenes in the creator economy instead of being creators themselves. Like everything else, the creator economy is disrupting higher education. And that’s a good thing.