Amazon Music Launches A New Artist-Dedicated Analytics App In ‘Amazon Music For Artists’
Photo: Amazon Music For Artists
Amazon Music has launched a new mobile app dedicated to artists and their teams called Amazon Music For Artists.
The app helps artists and their teams understand how their music is performing on Amazon Music by providing insights on how many people are listening to their music, where their fans are located, and how people are requesting their music on Alexa. The data provided goes back to 2018 and is updated every 24 hours.
“With Amazon Music For Artists, artists and their teams have access to a global view on streams for both tracks and albums; can gain more insight to how their songs are performing with Alexa on Amazon Music; details on performance across thousands of curated playlists and stations; and insights into where their fans are streaming,” the streaming platform said in a press release.
Photo: Amazon Music For Artists
Some of the most notable features on Amazon Music For Artists include:
New success metrics, including the Daily Voice Index, which illustrates how an artist’s music is performing on Amazon Music with Alexa – including insights into voice requests by artist, album, song, and lyric.
Access to near-real-time streaming data, providing artists with the latest streaming data across their entire catalog.
A fan insights tab, which provides a breakdown of an artist’s most engaged listeners –Fans and Superfans – so they can focus on growing these segments over time.
A custom date filter, so artists can choose specific dates, or length of time to track performance in near-real-time, including the last 24 hours of a release.
In addition to the app, there is a companion site at www.artists.amazonmusic.com, where artists and their teams can go to learn more about the app, opportunity areas, best practices, and additional resources.
As of right now, CB Baby is a verification launch partner so any artists that are distributed through CD Baby can expedite the process of joining Amazon Music For Artists. Additional distributors are expected to be added in the near future.
Amazon Music For Artists is currently available in beta for iOS and Android devices.
Insights & Analysis:
Amazon Music is a bit late to the game when it comes to providing artists with analytics and data around their music. Both Spotify and Apple Music have offered similar apps in Spotify For Artists and Apple Music For Artists since 2017 and 2018, respectively.
Despite being late, Amazon Music For Artists offers something that Spotify For Artists and Apple Music For Artists don’t, and that is voice data. Through it’s Daily Voice Index feature, artists and their teams have a significant amount of data around how people are listening to their music using Alexa devices. This includes displaying an artist’s total number of voice requests and specific details on how people request songs such as by artist, album, song, or lyrics.
Thanks to voice data, artists have the ability to be more thoughtful and strategic about promoting their music via Alexa. According to Amazon Music’s director, “Alexa, play…” was the second most popular command behind “Alexa, set a timer,” on devices, highlighting how often people are using Alexa devices to play and listen to music.
With voice-assistant devices growing exponentially, it’s likely that more and more people will use devices to play music. If that is the case, Amazon Music For Artists will be ahead of the curve and allow artists to take advantage of that valuable data and use it to get more people to listen to their music.
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SOURCE: Variety
