Instagram Rolls Out New ‘Following Categories’ Features To Review Accounts That You've Interacted With The Least
Photo: Instagram
Instagram just rolled out new Following Categories features that give you more insight on the people you follow.
Want to see which Instagram accounts show up in your feed the most and who you interact with the least? Now you can! Just tap “Following” and manage your list from there. pic.twitter.com/eKFOBCdutr
— Instagram (@instagram) February 6, 2020
Announced via its official Twitter account, Instagram now allows you to sort accounts that you follow in the following ways:
Least Interacted With
Most Shown In Feed
Accounts listed under Least Interacted With are accounts that “you’ve interacted with the least in the last 90 days, such as liking their posts or reacting to their stories” while accounts listed under Most Shown in Feed are “accounts with the most posts in your feed over the last 90 days.”
Along with these, Instagram also added a filter that allows you to sort accounts that you follow by the Date Followed from earliest to latest and vice versa.
Pro tip: You can also sort accounts from earliest to latest followed. Who was your first follow? 👀
— Instagram (@instagram) February 6, 2020
On the new features, an Instagram spokesperson told TechCrunch the following:
“Instagram is really about bringing you closer to the people and things you care about – but we know that over time, your interests and relationships can evolve and change. We want to make it easier to manage the accounts you follow on Instagram so that they best represent your current connections and interests.”
You can easily access these features by logging into your account, navigating to your profile and then tapping on “Following.” From there, you’ll see Least Interacted With and Most Shown in Feed under a Categories section.
Insights & Analysis:
The rollout of Following Categories allow you to be more mindful of the accounts you follow. Being able to see who you engage with the least provides the opportunity to evaluate whether you are actually getting value or not from someone you currently follow and the content that they share. This is especially useful in cases where your interests change over time or even when you move to a new city and that accounts that you follow may no longer be relevant.
While Following Categories do yield benefits for users, it can be argued that Instagram actually benefits the most from these new features. By empowering users to trim down the accounts that they follow especially those who they interact with the least, there is the potential for users to engage with the accounts that they actually care about even more. As as result of a more curated feed, users will likely stay on the app more, get more value out of the content they see, and ultimately engage on that content. With Instagram being in the business of advertising, this all provides the opportunity for the Facebook-owned company to double down on its advertising efforts and further increase the reported $20 billion in revenue that it generated in 2019.
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SOURCE: Twitter
