Pinterest Introduces Pinterest Ad Labs for Testing New Creative and Ad Tools
Pinterest / Collages for Advertisers
Pinterest has launched Pinterest Ad Labs, an innovation program enabling brands to test prototypes of new creative and ad tools. Currently, Pinterest is testing the following features:
Personalized Background Generation: Using its AI model, Pinterest will generate lifestyle backgrounds tailored to the specific tastes of US users for Product Pins. For instance, instead of a chair on a plain white background, users will see the chair integrated into a personalized backdrop reflecting their home decor aesthetic.
Pinterest / Personalized Background Generation
Collages for Advertisers: Pinterest is experimenting with an ad format for Collages, its interactive creative format. Advertisers can tag products within collages and promote them as Showcase or Collection ads, offering users opportunities to explore more about their brand and products.
Why It Matters: Pinterest's introduction of Ad Labs follows a successful Q1, propelled by AI advancements and the rising popularity of Collages. Personalized Background Generation enhances user engagement by customizing posts to individual tastes. Moreover, transforming Collages into an ad format capitalizes on their appeal, especially among Gen Z, enabling brands to engage their audience with interactive and shoppable elements.
