Flipboard Launches New Promoted Video Ad Format for Mobile
Flipboard has launched Promoted Video, a new video ad format optimized for mobile. Advertisers can use video, audio, and text to share messaging and a call to action within the app. Early testing shows that the new ad format is generating strong engagement, similar to other native advertising formats, and higher than traditional ads.
Flipboard is expanding its tools for marketers and creators by introducing Promoted Video. This comes after the recent launch of the Interest Collective program, which enables advertisers to run relevant ads across Flipboard content from creators, curators, Flipboard's own newsletters, and partner publisher sites.
Promoted Video addresses the demand for brands that want to reach audiences through video in a native environment. One consideration for brands that invest in Promoted Video is partnering with creators to create videos that serve as assets for these ads, especially as Flipboard has been delving more into creator content.
