Instagram profiles are getting updated. Instagram head Adam Mosseri has announced several updates for Instagram profiles, some of which are already available.

Bluesky, a competitor to X and Threads, launched custom feeds for videos.

Instagram now supports Reels up to three minutes long.

Instagram has rolled out a dedicated feed of Reels showcasing content your friends have engaged with.

Instagram announced Edits, a new video editing app. The tool is focused on helping creators make short-form videos on mobile for Instagram and other platforms.

Netflix has struck a deal with popular toddler content YouTuber Ms Rachel, who boasts 9.3 billion views and over 13.1 million subscribers.

Instagram is focusing on creativity and connection in 2025, according to a new video by Instagram head Adam Mosseri, where he shared the platform’s priorities for the year.

Triller, once a main competitor to TikTok, has launched a new site called Save My TikToks to help creators save and transfer their TikTok content to Triller.

YouTube is testing a new Monthly Audience metric for YouTube Music.

YouTube has entered the fourth and final phase  of its longer Shorts feature rollout, allowing creators to upload Shorts up to three minutes  long directly from the main YouTube app.

After recapping 10 key trends across social media, influencer marketing, and the creator economy in 2024, I'm diving into my predictions for the future of the creator economy. These include LinkedIn introducing new native video tools, Connected TV ads becoming a key way for brands to repurpose creator content, podcasting becoming a bigger part of influencer marketing, the fediverse gaining more attention in the creator economy, and more.

Delta is partnering with YouTube to bring a new in-flight entertainment experience to its customers.