Popular Toddle Content YouTuber Ms Rachel Heads to Netflix
Netflix has struck a deal with popular toddler content YouTuber Ms Rachel, who boasts 9.3 billion views and over 13.1 million subscribers.
Starting January 27th, Netflix will debut a four-episode series featuring compilations of her YouTube videos. Each episode will run between 30 and 60 minutes, available in English with subtitles in 33 languages.
Why It Matters: Ms Rachel is the latest YouTuber to make the jump to streaming, joining creators like MrBeast (Beast Games) and the Sidemen (Inside). By securing this deal, Netflix taps into her loyal fanbase of parents and children while expanding its content library in a cost-effective way.
As creator content gains popularity and quality, platforms like Netflix are turning to it to compete with YouTube, the #1 streaming platform in the U.S.
This deal is also notable because it features existing content, rather than new material made specifically for Netflix. This could eventually pave the way for streaming platforms to let creators self-submit long-form content.
More Creators on Streaming: Netflix recently dropped the trailer for Apple Cider Vinegar, a drama about Belle Gibson, the Australian influencer who falsely claimed to have cured her cancer through holistic medicine.
Additionally, HBO's An Update On Our Family, available on Max explores the controversial decision by YouTubers Myka and James Stauffer to 'rehome' a child they had adopted from China.
