While speculation continues, one thing is clear: Meta isn’t waiting around. It’s seizing the opportunity to court TikTok creators.

Meta is improving profiles and Pages on Facebook.

Meta says it will make Reels more prominent.

Instagram profiles are getting updated. Instagram head Adam Mosseri has announced several updates for Instagram profiles, some of which are already available.

Instagram now supports Reels up to three minutes long.

Instagram has rolled out a dedicated feed of Reels showcasing content your friends have engaged with.

Instagram announced Edits, a new video editing app. The tool is focused on helping creators make short-form videos on mobile for Instagram and other platforms.

Instagram has added a Watch Next frame to its Stories feature.

Threads is rolling out an ‘Use Media’ feature, allowing users to easily reshare photos and videos on the platform while giving proper credit to the original creator.

Instagram has added a new feature that provides users with context and insights into why certain Reels stand out.

Instagram has added a Music Spotlight feature.

Threads is testing collections of profiles focused on popular topics and communities, such as basketball, style and fashion, food, books, pop culture, and more, curated by a few users in the US