Instagram has been spotted testing an "Add Title" feature for Reels covers.

Instagram is developing a new filter that allows users to sort Reels by "Latest" or "Most Viewed."

Meta held its annual developer event, Meta Connect 2024, this week, announcing several updates across AI, VR, and AR. Along with unveiling new devices like Meta Quest 3S, upgrades to Ray-Ban Meta Glasses, and the advanced (though not yet ready for consumers) augmented reality glasses, Orion, the company also shared updates that will be relevant to creators of all sizes, primarily around Meta AI.

Instagram is testing a feature that lets users preview their content as either a Video (Reel) or a Carousel.

Instagram head Adam Mosseri recently addressed the impact of cover photos for Reels, stating they have only a marginal effect. Responding to a user's question, Mosseri explained that covers are primarily visible in Explore or on user profiles.

Katie Fang, a beauty and skincare creator with over 5 million TikTok followers and an additional half-million on Instagram, is the face of Cetaphil’s newest product line, Gentle Exfoliating.

Instagram had a busy week. With official product launches, new tests, and expanded experiments, it’s been a lot to keep up with. If you felt the same, you'll appreciate this post.

Instagram has launched a new feature allowing users to turn Carousel posts into Reels.

Instagram now allows users to comment on Stories, with those comments visible to other viewers.

Instagram has introduced several new text-based creative tools. For Reels and Stories, users now have access to expanded fonts, effects, and animations, along with a simplified text tool. For Photos and Carousels, users can now add text and layer images using stickers.

Instagram is testing a vertical profile grid format, displaying posts as rectangles instead of the traditional square format. This change was initially discovered by several creators, and Instagram head Adam Mosseri later confirmed the test during a recent Ask Me Anything session.

Instagram has launched Music on Profile, allowing users to add a 30-second song clip to the bio section of their profile via a new "Music" option in "Edit Profile." Profile visitors can play and pause the track, and users can save and set the song to their own profiles.