Threads has rolled out Custom Feeds for both desktop and mobile. Users can choose from hashtags, keywords, and profiles to create feeds, which they can also name. Once saved, the feed will appear in the Your Feeds section, alongside other feeds like Following, Liked, and Saved.

Instagram is experimenting with a new Full-Screen mode for Reels for some users.

Instagram now allows users to add up to 20 photos, videos, or mixed media in Carousel Posts, doubling the previous limit of ten photos or videos.

Meta has announced updates for the Threads desktop experience for creators and brands.

During Meta's Q2 earnings call, CFO Susan Li mentioned that over 50 percent of recommendations for Reels in the US are now from original posts.

Instagram is testing a new profile display format, with some users’ posts appearing as rectangles rather than squares on their grid.

Instagram has added two new Notes features.

Instagram has announced a big change to Insights: Views will now be the primary metric across all formats—photos, Carousels (which can now be up to 20 photos or videos), Reels, Stories, and Live. This update will apply to both organic and boosted posts featuring these formats.

You've likely heard phrases like 'sends per reach' or 'send rate' if you’ve been paying attention to Instagram recently. Adam Mosseri, Instagram's head, has been discussing this metric more frequently. If you’re unfamiliar with it, it's the rate at which people see your content and share it via direct messages (DMs).

Meta updated its AI label to ‘AI Info’ from ‘Made With AI’ following feedback and frustration from creators. This change addresses concerns, especially among photographers, who found their posts labeled 'Made With AI' when using basic editing tools, due to Meta’s adoption of industry standards like C2PA to identify AI usage.

Instagram is experimenting with Recent Highlights, showcasing Story Highlights from followed accounts between feed posts.