Threads rolled out an updated desktop experience, allowing users to pin columns for different feeds such as For You, Following, Liked or Saved Posts, Activity, and other user profiles.

In a recent video, Instagram explained how users can post videos longer than 90 seconds.

In a recent Q&A, Instagram head Adam Mosseri shared that the send rate (how often a Reel is shared) is more important than watch time and like/comment counts for the overall reach of a post. He says this because it aligns with Instagram’s goal to help people discover content they want to share with friends.

Instagram has introduced new 'Watch More Reels' and 'Share' buttons for Reels. These buttons appear at the end of a Reel when viewed from the feed.

Instagram announced upcoming changes to its ranking system aimed at providing smaller, original content creators with an equal playing field alongside creators who have larger followings, content aggregators, and accounts dedicated to reposting other creators' content.

Meta announced several AI-powered tools at IAB NewFronts 2024, including a new tool to predict which organic branded content will perform best as Partnership Ads.

Instagram introduced a range of new Subscription features.

Instagram is phasing out Flipside, its 'Finsta' feature.

Threads is currently testing post-archiving. Users have the option to manually archive individual posts or set them to automatically archive after a certain period.

Pinterest has added an Account Claiming feature for Instagram.

Meta has rolled out its AI assistant, Meta AI, across Instagram, Facebook, WhatsApp, Messenger, and its own dedicated website.